You've built a product that works. Now it needs to sell.
I turn complex tech into clear messaging and go-to-market. Hands-on from strategy to execution. Zero headcount risk.
You've built something real. But as the company grows, the cracks start to show.
Your product delivers real value. But marketing, sales, and product each tell a different story. When buyers hear inconsistency, deals slow down.
Marketing generates leads. Sales adjusts the story in the room. Without shared positioning, teams move in different directions.
What works in your home market rarely works the same in EMEA. Buyers and context differ. Your go-to-market must adapt.
The system that aligns product, marketing, and sales around one story your market understands.
One story. Every team. Every room.
Define what makes you different, who you're for, and why it matters. Turn it into a narrative your teams actually use.
A plan built for real buyers.
Clear segments, launch structure, and aligned messaging. Strategy that shows up in execution, not just slides.
Give sales the story that closes.
Battlecards, narratives, and case studies built from real buyer conversations. Tools your team adopts, so pipeline converts.
Four languages. One consistent story. Built for EMEA expansion.
That's when focused product marketing creates the most value.
Your product works. The story must scale.
You have traction, real customers, and a product that delivers. Now you need a narrative your team can use consistently.
A launch or big milestone is coming.
A product launch, funding round, or strategic push is ahead. You need senior product marketing ownership without slowing the team down.
You're expanding into Europe.
Entering markets like Spain, France, or Italy means adapting positioning and go-to-market to local buyers.
Every engagement starts with your context, your team, your friction points. Then we move fast.
Every engagement starts with your context, your objectives, your challenges. Then we move fast.
⊛ ICP definition
⊛ Messaging house
⊛ Competitive framing
⊛ Clear differentiation
You leave with a shared narrative your team can actually use.
A structured go-to-market build for launches or expansion. Best when growth depends on alignment across teams.
⊛ Segmentation & ICP strategy
⊛ Launch architecture
⊛ Channel strategy
⊛ GTM playbook
You launch and execute with structure.
A revenue-focused enablement build grounded in real buyer conversations.
⊛ Narrative pitch structure
⊛ Battlecards
⊛ Objection handling
⊛ Case study frameworks
Your sales team walks into the room confident and consistent.
Market entry is not translation. It's adaptation. Expanding into Spain, Italy, France, or Southern Europe?
I adapt your positioning and GTM to local buyer realities. No agency relay. No literal translation. Real market nuance.
Embedded senior Product Marketing without the full-time hire.
I own positioning, drive alignment, and build repeatable systems across teams.
For Series A/B companies that need seniority and execution.
Tell me where you are. I'll tell you where I can create value.
No pitch. Just clarity.
Book an intro callAt PayPal I learned what enterprise-grade B2B GTM looks like at scale. At CornerJob I led the repositioning after a major acquisition, shipping new messaging and launches in weeks. At seQura I built the PMM function from scratch and opened new categories.
I've seen what clarity does to a pipeline. And what confusion costs. 15+ years across corporate, startups, and scale-ups in fintech and B2B tech. I don't do generic strategy decks or six-week discovery phases. I get into the work fast, because that's where the real problems show up.
Barcelona-based. Fluent in English, Spanish, Italian, and French. If you're entering Southern Europe, I understand the buyers, the culture, and how deals actually get made.
I help B2B SaaS startups define clear positioning, sharpen their ICP, structure go to market strategy, and align marketing, sales, and product around one commercial narrative. From Barcelona, I work with Series A and Series B companies across Spain and EMEA that need senior product marketing expertise without hiring a full time executive.
Agencies optimize campaigns and channels.
I focus on positioning, messaging, ICP definition, and sales alignment. If the foundation is unclear, more traffic will not fix conversion. I fix the layer that drives revenue.
If you have traction but growth feels inconsistent, messaging is fragmented, or sales adapts the pitch on the fly, then yes. Product Marketing becomes critical when scaling exposes structural gaps.
Most companies start with a focused consulting project such as positioning refinement, go to market design, launch strategy, or sales enablement. After the foundation is defined, some teams retain me monthly to maintain alignment as they scale.
Consulting is project based and solves a defined commercial challenge.
Fractional Product Marketing is an ongoing monthly retainer where I provide senior strategic ownership of positioning and go to market, combined with hands-on execution, without the cost and risk of a full time hire.
Yes. I work in English, Spanish, Italian, and French and have built go to market strategies across Southern Europe. Expanding into Spain or France requires adapting positioning to local buyer psychology and deal dynamics, not just translating messaging.
Yes. Most of my experience is in fintech, SaaS, and HR tech. Complex products require sharper positioning, not more slides. I translate technical depth into commercial clarity that sales teams can use confidently.
Yes. I design structured workflows where AI supports research, iteration, and enablement at scale. Strategy and positioning decisions remain human led. Tools accelerate execution. Experience drives direction.
No commitment. No sales deck. Just a conversation about what you're trying to solve.
I'll review your situation and respond with a direct view of where positioning or GTM may be limiting growth, and whether I'm the right person to help.
20 minutes, no agenda, no pressure. I'll ask you the right questions to understand exactly where you are.
Pick a time that works for you. Most conversations happen within 3 business days.
Book an intro callHappy to chat in English, Spanish, Italian or French. Whatever's easiest for you and your team.